New Hampshire Business Facebook Pages

The first New Hampshire business Facebook page I examined is the Red Arrow Diner. I thought the Red Arrow Diner has a really well put together page. There are updates almost daily which allows customers to interact and share their opinions. I also liked how the page provides entertainment and fun trivia questions in some of the status updates. I also enjoyed how the menu is located on the Facebook page too so it can be easily found and looked at. The profile picture of the Red Arrow Diner page represents the diner extremely well however I think the cover photo should be changed. It only shows one item the diner has to offer and the menu is too big and delicious to only show one dessert!

Another New Hampshire business Facebook page I looked at was Sunbodies Spa, which is located in Hooksett, NH. Sunbodies Spa offers hair styling, manicures, pedicures, and tanning booths. The Facebook page is awesome because the staff has uploaded pictures of hairstyles, manicures, and pedicures that have been done at the spa to give customers an idea of what services they offer. There are also posts offering deals for customers who contribute to the Facebook page allowing them to receive a free tan! There are also posts that offer different specials for the month, which is great because customers will be able to save money! I really enjoy the cover photo the Sunbodies Spa Facebook page has because it shows the relaxation and tranquility the spa offers. The profile picture is of a hair station, which represents a part of the company as well. It works well because it is updated daily and shows customers what they can expect at the spa.

Lastly, I looked at is the Portland Pie Company located in downtown Manchester. The local restaurant has a good profile picture of the building and the cover photo shows servers interacting with customers, which I thought was really creative because it gives new viewers a feel for the restaurant. There are status updates about different specials on specific nights, which is really important for customers because it can make them more interested because they are getting a deal. However, the Facebook page was only created on June 18^th and there are not many posts or customers engaging on the page, which shows customers’, are not devoted to the page.

https://www.facebook.com/PortlandPieManchester?rf=107686165955234

https://www.facebook.com/redarrowdiner

https://www.facebook.com/SUNBODIESSPAandHAIRSALON?fref=ts

Successful Facebook Business Pages

In order to increase a business Facebook page visibility and “likers” there is certain features each page should project. It is really important that businesses put relevant in order to engage customers. Another element to a successful business page is to respond to customers’ comments, questions, or concerns. Lastly it is critical for the business owners to understand how to navigate and use the site correctly.

In order to get the business page up and running it is very important that the owners know how to use the site correctly in order to give customers the most information that they can. When the owners know how to use the site to its full potential they are able to share photos, videos, links, or other important media. By being able to share outside information owners can give their customers a better insight into their products.

When the business page is up and running it is crucial that the page is full of relevant posts to keep their customers coming back. These posts should be updated on a daily basis so customers know the latest updates. It is important to keep the posts fun, not every post needs to be sales pitch. This is important not only for the business but for the customers as well.

Customers are what keep the business alive and therefore it is of upmost importance to respond to customers’ comments, questions, and concerns. By giving customers feedback it shows them that their opinion is noticed and can even improve the business’ products. When customers get recognition it shows that they are important and will continue using your business because they know that they matter.  It will also create a wider range of customers because customers will tell their family and friends about the business because they are happy with the customer service.

There are more aspects behind making a business’ Facebook page more visible and receive more likers, however these three elements seem the most important to me. It allows the page to be ran correctly, give out information, and respect customer’s needs and wants.


References: 
https://bb.snhu.edu/bbcswebdav/pid-1275142-dt-content-rid-1847076_1/courses/COM-310-04576_13FADAY/MasterFacebookin10days.pdf

https://bb.snhu.edu/bbcswebdav/pid-1275142-dt-content-rid-1847073_1/courses/COM-310-04576_13FADAY/Mari%20Smith%20Facebook%20Summit%202012.pdf

Internet & Social Media Use Statistics

These articles are very interesting to read and have a lot of surprising and thought-provoking statistics that caught my attention. The most shocking statistic in these three reports is how half of American adults over the age of 65 use the Internet as a daily part of their lives. Although I have known that the Internet has become more popular in different age groups I did not know the Internet played that significant of a role in older generations.

There are a lot of interesting facts throughout these three articles but there were several statistics that were extremely eye catching. It was really shocking to read that 70% of adults over the age of 65 use the Internet on a typical day. I thought this was extremely interesting because even though I know older generations use the Internet I did not think it was a daily activity. It also is not that much lower of a percentage than younger generations who use the Internet on a daily basis. Another interesting fact that I read was how many people over the age of 65 owned different types of technology gadgets. “Seven in ten seniors own a cell phone, up from 57% two years ago” (Zickuhr & Madden, 2012). I am really shocked by this statistic also because my grandparents do not own cell phones and never caught on to the rise in technology. An additional interesting fact I read is that “20% of online adults say they use LinkedIn as of August 2012” (Brenner, 2013). I thought the percentage of adults on LinkedIn would be significantly higher than 20%.

A significant amount of my friends parents and grandparents use social media sites but my parents or grandparents have never joined in with the popular trend. There was a substantial difference in how my parents felt when I joined social media websites versus my younger sister. I also noticed that my younger sister joined Twitter, Instagram, and Tumblr before I joined so sometimes I feel like I find out about social media trends later than younger generations.

References:

Brenner, Joanna. (August 5, 2013). Pew Internet: Social Networking. Pew Internet.

Zickuhr, Kathryn., & Madden Mary. Other Adults and Internet Use. Pew Internet.